In an article to USA TODAY Travel, journalist and travel writer Mike Dunphy responds to his own inquiry: “Need a model of the best? The 4reasons Hotel in Yalikavak, Turkey will make you feel welcomed as a long-lost cousin”. According to Dunphy, the 4reasons is one of the best specimen of eight hotels when it comes to the loyalty of guests.
In his article, featured in USA TODAY Travel via Road Warrior Voices, titled “Loyalty Programs Aside, Here Are 8 Ways Hotels Can Make Sure Guests Return”, Dunphy speculates that, when it comes to “loyalty and love for a hotel”, design, layout or even the size and comfort are not as critical as the other less tangible aspects of hotel service. “Being treated like a guest, not a customer”, he discusses, is where 4reasons hotel+bistro excels and becomes a perfect example in the hotel industry.
Other less tangible generators of loyalty and love for a hotel, he adds, are getting personal, flexible check-in/check-out, connections to the wider world, active social networks, first impressions, following up and knowing when to say when.